Analysisof psychotropic drug advertising
نویسندگان
چکیده
The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main marketing strategy. The level of prescribing information varied between journals. Our findings suggest that improvements are needed in psychotropic drug advertising in journals.
منابع مشابه
Men ’ s emotional inexpressivity Advertising for psychotropic drugs in Scandinavian medical journals
Introduction Sociological research on the use of and the advertising for psychotropic drugs has primarily focused on women, and for obvious reasons: women constitute a majority of the users and the key focus of the gender portrayals in psychotropic drug advertising (Ettorre & Riska 1995). The overrepresentation of women has been given two sociological interpretations. One is based on sex-role t...
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